Evaluation Activity 5

How did you attract/address your audience?

Our audience for Chapel Lane is in the age range of 15-30 year olds, we based our audience on people who like to watch films such as 'Perfume', 'From Hell' and 'Sweeny Todd' so we made a voxpop as our research to find out what people wanted to see in a horror/thriller and lots of other questions around that subject, like what they would expect to see in a gothic horror/thriller. The link is already on my blog. From the voxpop I learnt about what people wanted to see in the opening of a horror movie and how it would catch their attention. From this information this helped our group address the audience by knowing what they wanted and what they most expected to see, this helped us create a film opening that other horror and thriller people would watch. We took into account their views and needs.

We attracted the audience by making our film opening look as realistic as we could, this meant we went all out on trying to find suitable costumes for the actors to wear, because from the voxpop we learnt that people think that if your making a period drama then costume is so important to you can get the message across quickly and easily. We also had to think about where to set and film it because we wanted it to fit in with the codes and conventions of horror and thriller films. That's why we decided on a church and graveyard because we thought that it would really set the scene and give an eerie atmosphere.

For the filming to attract the audience we used close-up and extreme close-ups to show in detail the character and make the audience feel uneasy being so close to a stranger, which is what they should be feeling when watching a thriller. The use of the match on action of the girl walking up to the camera and then it cuts to her looking behind her, this creates suspense because the viewer doesn't know what shes looking at and keeps them in with the action.

For editing to attract the audience we made all the footage in black and white to stick with our Victorian theme which made it more believable for the audience and makes it more interesting to watch. We also slowed down the footage too give it a creepy effect which is what you want when creating a horror. We edited in non-diegetic sound of music to help create emotion for the audience and make them feel sympathy for the girl who's being stalked.

We attracted our audience because it was a Victorian era film and there isn't as many of those as there are in other genres. Which made it different and interesting to watch.